Ethiopia isn’t just another origin — it’s where coffee was born. For centuries, coffee has been woven into the fabric of Ethiopian life, not just as a drink but as a ritual. The traditional Ethiopian coffee ceremony is a sacred art — beans are roasted fresh, ground by hand, and brewed with care in a jebena, surrounded by family, community, and conversation.

This deep-rooted tradition reflects a national pride in coffee that goes far beyond taste — it’s about honor, hospitality, and heritage. Because Ethiopians have honored this ritual for generations, the quality of their coffee is taken seriously at every step, from the farm to the final cup. At La Première, we import more than just beans — we bring you a legacy.